The Three Steps of "Why Not"
Why Not is a process that unfolds in three steps:
Step One: Identify a Problem
First, you need to pinpoint and focus on the problem you aim to solve. Examine it closely, scrutinize it, and explore it thoroughly. This is not the time for quick fixes or avoiding the issue. This intensive focus on the problem is most effective when done with individuals from diverse backgrounds and experiences. During this phase, the goal isn't to solve the problem but to understand it as deeply as possible. For example, The problem might be that tree roots are consistently blocking the sewage line at one of our historic parks. The repair costs are estimated at $8,000, which isn't in the budget. Moreover, the repairs would only be a temporary solution unless we cut down the historic trees, upsetting the community. What should we do? Now, it’s crucial for creative individuals to resist the temptation to brainstorm solutions like building a rock wall nearby or adding a costly tile mosaic to the bathroom. This can frustrate those still focused on understanding the problem, causing them to disengage. Remember: fully understanding and stating the problem must be done first.
Step Two: WHY NOT!
These two words burst forth like a shout, presenting a solution directed at the problem that often veers from the conventional—it’s a "why not" solution. Sometimes, it's unconventional, like "Composting toilets." Sometimes, it's the simplest answer, "Close the bathroom." Other times, it emerges from an unexpected source, like "I was meeting with the historical society, which needed to spend grant money quickly on this park before the fiscal year ended, and I also heard from the interpreters about how the original outhouse sites were located over there. What if…"
A "why not" solution alone is vulnerable; it needs the next step to thrive…
Step Three:
YES AND
This step is the armor our "why not" solutions wear. It involves input from others who contribute constructively, making it the most challenging part. If you've ever wondered why creative individuals frequently leave your organization, why you're stuck in the same routines, or why meetings are so quiet, it could be because even if someone bravely presents a great "why not" solution, they often watch they will have to watch as even a small group can make them feel like they are watching a deadly Ninja hit squad killing their beloved idea.
“I have some concerns...” Slash- Splat
“How would that even work?” Slice-Spurt
“That's not how we have been doing it.” Pierse- Gurgle
“This seems complicated.” Thrust- Gush
“I don’t get it?” PLUNGE- SPLOOSH!
These are often the last attempts many make at suggesting solutions. It's understandable defending a "why not" solution can feel isolating and daunting. “Yes and” statements lay the groundwork to protect these solutions long enough to see if they are viable. When we preface with "yes and" before objections arise, it's more likely the ideas will survive.
What does this look like in practice?
"Why not install state-of-the-art composting toilets."
"Yes, and the newer models are solar-powered and odor-free."
"Yes, and it would probably cost about $8k to install, but it would solve both the root problem and preserve the historic trees."
"Yes, and the historical society might fund the external aesthetics to blend with the park."
"Yes, and this aligns with the city’s environmental initiatives."
"Yes, and we could consult our neighboring town that installed similar facilities a year ago to get their insights."
This doesn’t mean we ignore potential obstacles. However, initially, we let the ideas breathe in a supportive environment. I ask people to write down concerns rather than voicing them immediately. Later, we review these notes, remove duplicates, and tackle them head-on, ensuring they don’t stifle creativity.
Next Steps:
What happens next? The solution is either accepted and proves effective, or it isn't, but either outcome is valuable. We have explored a problem and a new solution, demonstrating that there's a creative, safe space for ideas. This ensures that even if a solution doesn’t immediately work, those involved are better informed about potential obstacles for future endeavors, enhancing our chances of eventually finding a "why not" solution that does work.
This process becomes cyclical and continuously effective
if sustained in a culture of support and openness.