Chapter 2: The "Why Not" Philosophy

At the core of our methodology is the "Why Not" philosophy, a simple yet powerful framework:

• Step 1: Identify the Problem - Dig deep to understand the real issue, beyond surface symptoms.

• Step 2: Ask "Why Not?" - Challenge assumptions and consider unconventional solutions.

• Step 3: Apply "Yes, And" Thinking - Build on ideas collaboratively, fostering a culture where creativity is nurtured, not stifled.

This approach transforms obstacles into opportunities, encouraging teams to shift from "we can't" to "what if we could?"